What Can We Learn from the Post-Election Hand Wringing

What Can We Learn from the Post-Election Hand Wringing

I trained myself to see any group of people moving in the same direction, regardless of the topic, class or demographics, I see a market. Data that might help me qualify an offer that appeals to them. Then, a few years back, I started studying the validity of some of...
What Olympic Searches Tell Us About Audiences

What Olympic Searches Tell Us About Audiences

  Ranking Olympic Searches by Sport During the first full week of the 2016 Summer Olympic games, gymnastics was the top sport that Americans were searching for online, and by a comfortable margin. Data from Hitwise, a division of Connexity, found that 2.32% of all...
Influence Marketing Buzz. Have We Gone off Track?

Influence Marketing Buzz. Have We Gone off Track?

The buzz about influencer marketing it skyrocketing. Earlier this year, I wrote about Google Trends for the phrase¬†influencer marketing and it’s gone up faster since. “Influencer Marketing is Dead” With any marketing fad, you’ll see successful...
Let’s Meet at Affiliate Summit

Let’s Meet at Affiliate Summit

I love January here in Vegas. Good weather, big shows and many friends visiting during Affiliate Summit. Right in the middle is Affiliate Summit West. The performance marketing super show. Over 5000 people who are prospering online. Networking and learning here in...