Thursday, June 12, 2008

Twitcast Fun - We're Writing and Promoting Our Book on Twitter

Deb Micek and I are writing a book on Twitter.com call Twitter Handbook

We decided from the start that the book would be open source, we want to do whatever we can in public, using Twitter and social media to connect with Twitter users and those who want to know more about social media.

This week will be our 3rd Twitcast (a broadcast on Twitter). It's actually just the two of us working in public. After a few minutes, Deb and I hardly get anything directly back and forth, there are so many more people involved.

Last time, we tried to get Twitter users to post comments to our blog, most just wanted to add their 140 characters right on Twitter. So this time we are using BlogTalkRadio where Deb and I will chat with those that want to call in, while reading and responding to Tweets.

Not the quickest way to write, but a lot of fun.

Read Deb's blog post and join us Friday live on Twitter.

Follow @BookWarren and @CoachDeb

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Wednesday, January 30, 2008

What Would Happen if Oprah Called You?

Still the quickest way to great fame for you and your book.

Imagine having millions paying close attention ad you share your message...

and the book sales would be incredible!

Are you ready for this kind of success?

I've got you a free pass to the "How to Get National Publicity" seminar.

Grab your seat now.. then comment hear about what you learn.

Go to http://BestSellerAuthors.com/tv now.

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Wednesday, October 31, 2007

How to Get Agents To Like You and Your Book

I just read this article about authors looking for literary representation.

Reminds me of the many times I've been approached at a public meeting by an aspiring author who wants me to do something for them because they want it. Or the emails that ask me to read a book, visit a site or get involved with someone I don't know because the author wants to sell books.

The approach rarely works.

It's like the guy who goes to a party and makes a marriage proposal to every woman he sees. He gets ignored or slapped a lot, but rarely is successful.

There's a much better way.

Instead of seeking help, become known as the kind of person that helps people.

Every big name author I work with is constantly approached by other authors looking for help of some kind. Behind the scenes, we discuss this and each one of them tells me the same thing. They want to help. They have been through the struggle, learned the path to success and take joy in helping those that are coming up behind them.

But like the girls in the party, they have to be choosy about who they help. It's only human to want to hang out with people we like.

How do you get them to choose you?

Simple. Be likable.

Robert Cialdini identified "likability" as one of the top persuasion principles in his book Influence, the Psychology of Persuasion. When we interviewed him last week, we talked about his new findings on the likability.

Cialdini explains that traditionally, sales training teaching persuaders to find a common ground.. something that both the persuader and the target have in common, but today Cialdini tells of a easier approach.

Like people.

Go out of your way to find out about the desires of your target.. find the common ground and especially find something you like about them. Focus on that, and help them get what they want.

You'll find that people who an help you will start asking to help.

And you'll have more fun while you move towards success.

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