Friday, November 21, 2008

Protect Your Web Future

On the Internet, you will see a lot of claims and promises and wonder how people get away with this.

Actually, many don't!

And unfortunately, I have seen some HONEST business go down because of a small error in the way they present themselves online.

You need to watch what you say, tell the truth, and have the proper legal disclaimers on your sites. Getting a lawyer to review your site and prepare the documents could cost a lot, but not having these protections could cost you much much more.. and maybe shut down your whole business.

A Low Cost Solution

Now my friend Mike Young has put the tools you need into a very low cost software solution

How To Protect Your Internet Business In 17 Minutes Or Less

website legal forms generator software

There is only one attorney I recommend to keep you out of trouble on
the Internet. I suggest you look at what Michael Young has here:

Grab this today. It may save you thousands in future legal expenses





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Thursday, October 30, 2008

Are You a Small Business in Start up Mode?

As I travel the net talking about my new Twitter book, I meet many new people.

There is no doubt that you should be usin social media to form more meaningful connections. You can join them all, so you have to pick.

Here's some criteria that will help
  1. How easy is it to join? If it just takes a minute, join as soon as you see it. At the very least, you have another URL, profile and photo up on the web

  2. Do they have a following? Major social media networks have 10 or 100's of millions of users. Makes sense to have a profile on the largest

  3. Are they targeted to your niche? Some groups are better because they are small. You won't get the wide reach, but you will have access to people just like you.
For instance, I like This Small Biz Startup network If you have a small business in start up mode, you will get a good sized group of people like you to network with


View my page on Sta.rtUp.Biz - The Small Business Social Network

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Friday, July 25, 2008

Getting Started.. Expert Help Over The Next 30 Days.. FREE Online.

I've been watching Ed Dales 30 day Challenge over the last 3 years. I've heard from many of the participants who tell me this got them started in finally making money online.

Frankly, I have tried to ignore it. Good as it is, I didn't see an angle for me. Nothing against Ed, but why promote someone else's program?

Well, things have changed over the past year. Social media and networking have revolutionized all aspect or online marketing (and life) and I've had many experiences where I just did good, helped others and seen results come back in unexpected ways.

Then Lynn Terry announced she was accepting the challenge and joining. That really got me thinking.

If Lynn is recommending it, it must be a great idea... and not just for newbies.

I just signed up. It's FREE. and I'll be sharing my thoughts about the 30 days here.

Join us, and start making money (or more money) online

Ed Dales 30 Day Challenge FREE signup

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Thursday, June 12, 2008

Twitcast Fun - We're Writing and Promoting Our Book on Twitter

Deb Micek and I are writing a book on Twitter.com call Twitter Handbook

We decided from the start that the book would be open source, we want to do whatever we can in public, using Twitter and social media to connect with Twitter users and those who want to know more about social media.

This week will be our 3rd Twitcast (a broadcast on Twitter). It's actually just the two of us working in public. After a few minutes, Deb and I hardly get anything directly back and forth, there are so many more people involved.

Last time, we tried to get Twitter users to post comments to our blog, most just wanted to add their 140 characters right on Twitter. So this time we are using BlogTalkRadio where Deb and I will chat with those that want to call in, while reading and responding to Tweets.

Not the quickest way to write, but a lot of fun.

Read Deb's blog post and join us Friday live on Twitter.

Follow @BookWarren and @CoachDeb

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Friday, December 21, 2007

Authors Must Know This for 2008

Authors ask me to give them one easy quick and inexpensive way to sell books online.

Until now, I sold an fairly expensive solution.. teaching you everything you need to know.

By now there is a simpler way.. and if you act now it's FREE

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Saturday, December 15, 2007

Guest Posting Secrets - How to Get Published on an A-List Blog by Blog Perfume

Choosing where to guest post

Make a short-list of popular sites likely to be visited by your target audience. Rather than aiming for the top of your niche straight away, you might want to try to be published on the second or third most popular site, just so you have somewhere to go once you succeed.
Guest Posting Secrets - How to Get Published on an A-List Blog by Blog Perfume

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Sunday, December 09, 2007

A Game for Authors Who Want to Sell Books Online

There are two reasons you should see this site:

http://www.webasagame.com/

1) The topic.. You get just what you need to get up and running on Digg, YouTube, and Facebook (and every author should have account on each)

2) The book is a free ebook from posted using Lulu.com.

The book won't win any award for writing or presentation.. but it's a quick read, and exactly what you need if you aren't using all three of the above.

I came up with 3 new ideas while reading and will soon post a video, tell my friends on Facebook, and hope they DIGG it.

Post a comment here (you can DIGG too) and tell me how you are using social networking to promote your book.

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Thursday, November 29, 2007

Encouraging the Conversation

Funny how things converge in your mind while you read a book.

This evening, I sat down to finish reading The New Influencers by Paul Gillin.

I met Paul a few weeks ago and realised I hadn't finished his book. I've been picking it up once every couple of days and find I get so many ideas that I only get through a few pages at a sitting.
My kind of book!

Part of this effect is in the multitude of new areas I've been researching. We have projects going to put a lot of reworked content up on the web, I'm uploading videos every chance I get (have you seen the $1 trial at http://authorsvideo.com/?) and at the same time I'm trying 47 new social networking sites.

Add one more factoid to the mix. I just went through an overhaul on our author database and identified those authors that communicate with us most actively. I was certain that an email target only to these subscribers would be opened by twice normal open rate we get for mailings to the full list... instead, the response to emails to this section of the list.. and all the list is off by more that 50% this week.

I heard it was a busy week.. but 50% less readership?

How does this all relate?

Like the major corporate advertisers, my direct marketing friends, the media themselves.. we're all seeing less results when we attempt to "communicate at" our readers with a one way stream of messages.

Every day, it becomes more an more important to have a two way conversation with your readers. This group will be smaller.. not everyone will respond at the same time and they won't respond in any way you can predict.

The opinion leader of today may be gone tomorrow. The next blog swarm may come from a post in a 3 reader blog that posted something just interesting enough to get one of those readers to hit DIGG with keywords that got picked up by another reader who tells a friend, etc. etc.

We have some systems in place to get the word out about new books, generate publicity, and start a buzz in the marketplace. When we keep at it, a good book gets noticed and the buzz grows.

I compare it to kicking over a beehive. You know there will be a lot of buzzing.. but you can't predict exactly where the swarm will go.

Cinny Little, EVP at Digital Influence Group said what I've been feeling for some time..

"The biggest misconception a lot of companies have is that some engine will provide you with one definitive "ranking" of a blogger, a community site, or an area of a social network.

At the end of the day, you have to consider both quantitative and qualitative measures, and you still have to build relationships. You have to learn who the influencer are and understand what's relevant to them"

I laugh when I talk to some people about Facebook and they ask "can I make any money on it?" like their mailing list or existing business is too successful to bother.

What will they do when the market stops responding?

The social networking sites are still in their infancy. Reminds of 10 years back when people wondered why I was recommending the ugly new search engine called Google.

Still a lot to learn. Just don't try too hard. You can't know for sure and likely you'll never again "control" what goes out about you. But if you encourage the conversation, become as transparent as you can and remain "genuine" you'll do fine.

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Wednesday, November 14, 2007

Phrases That Keep Your Reader’s Attention

Phrases That Keep Your Reader’s Attention - Download Business Coaching For Internet Marketing Entrepreneurs<

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Tuesday, November 13, 2007

Why You Should Keep Writing Articles to Market Yourself

by Judy Cullins
The following is a guest article. I feature the best book marketing ideas for authors from whereever I find them, and cross promote with other professionals and authors whenever I can. Leave a comment about how you like this feature and what other quesitons and topics you would like to read about here.
Maybe you have affiliate programs, maybe you have a service-oriented web site. Definitely you want more affiliate click throughs that boost your commissions. Definitely you want more qualified clients, and definitely you want more targeted visitors to your site. To stand out from the crowd do these things:

1. Feature your own free content on you web site to educate your visitors. This builds trust and they are more likely to buy from you. Make most of these articles your own to show you as the savvy expert.

2. Set up your articles with links that lead to your affiliate programs. When you write an article why something is important and useful to your audience, it's like a mini sales letter and sets up ready buyers.

3. Parlay targeted people coming to your site daily. Build these numbers by submitting your well-edited articles to top article directories like ezine articles.com and article city.com. When thousands, even millions, interested in your topic people, read your gems, they will eagerly go to your web site where after a few visits, will buy from you.

4. Know this viral marketing is the number one way to get BIG visibility. Because blogs, other web sites, newsletters, and big companies constantly need new content for their readers, you can expand to much bigger audiences.

5. Find out your visibility progress by Googling your name or your article title. Once you see the growth as min from 900 in four months to over 110,000 in 6 years. Read where you are featured, and send them more articles because they already used you..

6. Know consistently writing and submitting articles will make you well-respected and known globally. Be sure to send one or two weekly to top-rated Web sites to make your marketing sizzle.

Other article writing benefits include low cost, free if you do it yourself, and you attract many because you take time to educate them . The time to do this is also short, probably only four hours a week. Keep writing those articles. The payoffs are big.

Book and Internet Marketing Coach Judy Cullins helps businesses get all the clients and sell all the books they want. Author of 13 books including How to Write your Book Fast, The Fast and Cheap Way to Explode Targeted Web Traffic, Advanced Article Marketing - Nine Mistakes and How to Solve Them, and Advanced Article Three Book Program. Judy offers 260 articles and free eBook 'Book Writing and Marketing Tips' with monthly ezine subscription at http://www.bookcoaching.com

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Monday, October 29, 2007

Book Marketing Blog Is Now a Widget

If you'd like to put my book marketing strategy post on your blog, just click here:

Widgetbox › Book Marketing Success Strategies for Authors web widget

A cool new way to include any RSS feed, or html code, or just about anything else you can think of on your web pages MySpace profile, Facebook page and other net locations.

Nothing to code. Nothing to learn. More promotion for you and your book. And it free.

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