Are you Bookwise?

I just watched a short video called "What is Bookwise"

Any author would want this.

It's the quickest way I've seen to be in a real business.

Why would you want that? Tax savings, another channel to get the word out about your book, and an incredible network of authors and readers for your book.

And then there's the global literacy project.

Watch the What is Bookwise video now and leave me a comment with your thoughts.

It's Potter Time.. More Book Marketing Strategies

If you've been following my blogs for long, you've likely seen this before.. my supposed obsession with Harry Potter.

It all started one Summer night in 2005 when I was hating Harry Potter because our book promotions always fell short of beating him.. even for a day. But I started noticing how hard Scholastic works at selling more and more Potter books, and decided that there might be something to learn from these guys.

So I attended a Harry Potter Launch Party and ended up writing a series of articles on what I learned on my Marketing Secrets of Harry Potter Blog

Tonight, I'm writing from a Borders book store. The party and the promotion is much bigger.. there seems to be not end to Potter