Recommended for Authors Who Want to Persuade Readers

I'm in Dallas today, meeting with speakers and authors who are attending More Heart Than Talent. I'll post some photos and new ideas for book marketing soon.

I met up with a very good marketer who strangely hadn't heard about Robert Cialdini's Influence: The Psychology of Persuasion. The must read book for serious marketers.

So just in case others have missed my reviews and references to Cialdini. I thought I'd post it one more time. Get a copy of Influence: The Psychology of Persuasion and study it carefully. Then read it again and study the six principles of influence. If you write to persuade (and who doesn't) than this book is should be studied often.

My Meeting With The Famous Author

I spent this afternoon with Robert Cialdini (yes, the Influence guy).

Cialdini was speaking at the Fortune Small Business Conference and I went with my friend Donna Fox to record an interview with him.

I'll post a link to that interview when it's done.

He told us about some new information and I asked if I could share it. So you'll be among the first to hear..

On the subject of Likability, Cialdini told us that all of the sales training that says that you need to get people to like you is wrong. You know, the "find out what their hobbies are.. what you have in common so you can bond" stuff.

He explained that this will often come off as a fake. And here is the reason why.

To really bond with a person, you should focus on liking them. Really, sincerely liking the people you meet and want to influence. Once you find a real reason to like them, it's much easier for them to like you.

People buy from those they know, like and trust. The best way to be likable is to like people