Freud's Puppetmaster.. Edward Bernays

Best selling author Ben Mack and I are working on a project to unearth the hidden history of master of public relations, persuasion and social manipulator Edward Bernays.

If you don't know who Bernays is.. here a fascinating video

Edward Bernays described in BBC's Century of Self

If you have information on Bernays, or want to join us in this project, leave a comment here and I will connect with you as we move forward.

If you sell, persuade, us PR or are looking to spread a message, this video is a MUST SEE.

The One We Never Beat.. New Potter Book

After a few great best seller launching last month, it going to get tougher for a while. Harry Potter has a new book release

Ben Mack Think Two Products Ahead is still doing well. Thousands have signed up at the promo web site.

But will will the latest Potter book sell well at a list price of $34.90

WSJ.com has a poll going.. when I checked the "way too much" option was winning by a landslide.

A poll is a terrible way to judge the pricing decision. Since the marketers here are pretty bright.. I would imagine they think the list price of books could be higher.

We'll see over the next few months if they are right.