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Getting More Buzz for the Twitter Handbook

Our Twitter Handbook now has hundreds of contributors and thousands of fans.

The blog at http://TwitterHandook.bom is buzzing. If you have Twitter Success Story, add it there.

Friday night, we held another TwitCast as reported by TwitterMaven, I think it went well

Willie Crawford Interview About LIst Building and Book Marketing

Willie Crawford hosts a BlogTalkRadio Show for his Inner Circle group

We got together to talk about list building and what it takes to get a best selling book

Blog Queen Interview witth Book Marketing Strategist Warren Whitlock

Here's an interview I did Kim Beasley Paige Eissinger at Views from the CoopTechnorati Tags: social marketing, twitter, Warren Whitlock

Blog Queen Interview witth Book Marketing Strategist Warren Whitlock

Here's an interview I did Kim Beasley Paige Eissinger at Views from the CoopTechnorati Tags: social marketing, twitter, Warren Whitlock

Twitcast Fun - We're Writing and Promoting Our Book on Twitter

Deb Micek and I are writing a book on Twitter.com call Twitter Handbook

We decided from the start that the book would be open source, we want to do whatever we can in public, using Twitter and social media to connect with Twitter users and those who want to know more about social media.

This week will be our 3rd Twitcast (a broadcast on Twitter). It's actually just the two of us working in public. After a few minutes, Deb and I hardly get anything directly back and forth, there are so many more people involved.

Last time, we tried to get Twitter users to post comments to our blog, most just wanted to add their 140 characters right on Twitter. So this time we are using BlogTalkRadio where Deb and I will chat with those that want to call in, while reading and responding to Tweets.

Not the quickest way to write, but a lot of fun.

Read Deb's blog post and join us Friday live on Twitter.

Follow @BookWarren and @CoachDeb

Who is Sending That Email. Play "Guess the Spammer" With Me

I just received an email from "Smile" with the Subject: Business Inquiry.

I'm sure you'd have no problem guessing it was SPAM.. it had 4 attachments and bad English throughout.

But something struck me that prompted me to post here... and maybe pass on some ideas how you can make your emails less SPAMmy looking.

First the game.

Can you guess what industry sent this?

Dear Potential Customer,

How are you doing? We are so sorry to bother you and send you this email, we are getting to know you from your company page on Internet but it's the only way for us to getting start with you communicating for the business relationship between our companies.
We send you this email just to see if we have any possibility to do business together in sooner future.

Post your answer in a comment. I have some best seller books here I will send to the winner.

And what is the lesson?

It's really not even in the email. Or a lesson on SPAM or writing (we could go on and on).

Today's lesson in the FROM line. The message was a dead giveaway from the start. I don't have any friends, customers or vendors who are called "Smile." Come to think of it, I don't know anyone named "Smile" or "Support" or a company name.

When you write to someone.. make sure the know it you.

Sound obvious?

Check you in box.. Some big companies think you'll like hearing from "no-reply"

Every study I've seen, every test I've done gives the same conclusion. NOTHING BEATS email from a human being for getting the reader to open and pay attention.

It's a little thing.. but that's where success lies.. Get all the little things right and you'll be much more successful.

@ricardobueno profits from twitter and lives to tell about it

@ricardobueno profits from twitter and lives to tell about it
Originally uploaded by respresGreat video about a social media encounter leading to a sale.

What's your Twitter Success story? Post at http://TwitterHandbook.com/blog to be included in out Twitter book

Does Your Book Contain "The Secret" - The "Book of All Knowledge" Reveled

I've been following Essential of Trading author John Forman's excellent blog about his book, investing and human nature.

His post last week, The Secret to Trading Success is something that every author should read (whether you trade stocks or not)

John talks about the quest for a secret, and references a story where the hero searches for The Book or All Knowledge

There are two lessons for authors and their book marketing:

1. Have a plan. But never stop learning. Make sure you track and repeat the tactics that work for you
2. Assume that your readers are looking for "The Secret".. never lie to them, but assume that they will be attracted in this way.

If you do invest or trade, you'll find clear advice from John Forman. If not, read the blog post and replace "trading" with "book marketing"

The advice is the secret to book marketing success


Technorati Tags: the secret, trading, expert authors, best seller

India will be 2nd largest mobile phone market: TRAI

India will be 2nd largest mobile phone market: TRAI

reCareered: Online Reputation Management

I teach my authors to have watch their online reputations, using free tools to promote your book and your self.

Here is an excellent article on some basics that every author should have

reCareered: Online Reputation Management