Last week, Beyoncé posted a video on both Facebook and YouTube showing preparations for her live performance at the MTV Video Music Awards.

In the first 4 hours, Facebook users watched the video 2.4 million times. Many times the few thousand views over on YouTube during that time.

facebook video

Facebook Video

Since June, Facebook, which has about 1.3 billion monthly users worldwide, has served up an average of a billion video views a day, two-thirds of them on mobile devices. About 100 million new videos are uploaded every month. While that is a small fraction of YouTube’s traffic, it is up significantly from just a few months ago.

Chris Cox, Facebook’s chief product officer, said that video was still in its infancy on Facebook. Ordinary users are just starting to learn how to shoot great video on their smartphones, and most professional video creators do not yet know how to use the social network to amplify their audiences.

Read the complete story from the New York Times