At last week’s Content Marketing World, the keynote speech was not President Underwood. It was from the real storyteller, Kevin Spacey
Why was a movie star at a marketing conference?
Spacey answered his own question. Movie stars, content marketers, and journalists all have something in common: “When you strip everything away, we are all striving toward the same goal, and that is connecting with our audiences,”
“Isn’t good storytelling just luck and a guessing game?” he asked. “No. Good content marketing is not a crap shoot—it has always been about the story.”
Then Spacey shared his three key elements that make better stories:
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